Chris Hantz × 
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The exact demographic MasterCraft is building for. A professional background built for exactly this. This is a proposal, not a pitch deck, for what a real relationship with MasterCraft could look like.
My wife and I, as you know, own a 2026 X24. I am, by any honest measure, an enthusiast of this brand. I've put real time on the water in this boat, paid close attention to how it performs, and cared enough about getting it right to document it in detail.
That combination of genuine passion and relentless attention to detail is, I think, exactly what a brand ambassador relationship should bring to the table. What follows is a real framework for what that could look like, built to be shaped further through conversation, not handed down as a final word.
I'd point to my background as a supercar owner, and the network of enthusiasts that comes with that world, as the clearest signal here. Buyers in that segment hold brands to a very specific standard of fit, finish, and overall experience, and there's real overlap between that expectation and what MasterCraft's buyers expect at this price point. I don't just fit the demographic this boat is built for. I live inside it, and I have real visibility into how it thinks.
My use of the boat reflects that same demographic honestly: quality time on the water with family, the way this boat is actually meant to be used, not hundreds of hours chasing extremes. That's the expectation MasterCraft is really building around, and it's the lens I bring to every piece of feedback.
It's also not a one-off relationship with the brand. This is my third X24 in four years, a continued choice rather than a single purchase.
And to be clear about where this comes from: this is not financially motivated. It's about genuine passion. I love this brand, and I truly love helping brands get better at what they do. That's the lens I'd bring to this relationship regardless of how the details land.
There's a persistent sentiment across social media and enthusiast communities that MasterCraft's surf wave trails the competition, Nautique and Centurion most often, but in plenty of conversations even Malibu gets ranked ahead of MasterCraft, behind only Centurion. This isn't an X-series issue specifically. It's a brand-wide perception problem.
Whether or not that perception matches reality, it's a reputation issue, and reputation management is exactly what I do professionally.
I've also been exploring the idea of partnering with a dealer to bring a location closer to home. It's its own conversation, and not something I want to fold into this proposal, but it speaks to the same underlying interest driving all of this: I'd like to be more integrated into this brand, not just a customer of it.
I'd love to get this going and figure out together what makes sense. Happy to talk it through whenever works for you, by phone, FaceTime, Zoom, or in person in Tennessee, whatever's easiest on your end.
Download the Formal Proposal (PDF) Signed letter, ready to forward internally